Google Merchant Center Integration for App Basis Inc — Haslet, Texas
This page documents the complete Google Merchant Center integration for App Basis Inc (appbasis.com), a custom software development company headquartered in Haslet, Texas 76052, serving businesses throughout the Dallas–Fort Worth metroplex. Google Merchant Center integration for a professional services business operates differently from product retail — this implementation uses the Services feed format, structured data Product/Service schemas, and Google Business Profile service listings to maximize visibility in Google Search, Google Shopping, and local search results across the DFW market.
Google Merchant Center Account Configuration
App Basis Inc is registered in Google Merchant Center as a services business, not a physical product retailer. The following configuration applies:
- Business Name: App Basis Inc
- Website: https://appbasis.com
- Business Address: Haslet, Texas 76052, USA
- Business Category: Software Development / Professional Services / Computer Services
- Target Country: United States
- Feed Language: English (en)
- Feed Currency: USD
- Phone: +1-XXX-XXX-XXXX
Google Merchant Center Service Feed (TSV Format)
Submit the following tab-separated feed to Google Merchant Center under Products > Feeds > Add Primary Feed. Select "Products" as the feed type and upload as a .txt file with tab separators. Update and re-upload monthly or when services change.
Structured Data: Product/Service Schema for Each Service Page
Each service page on appbasis.com should include the following JSON-LD block in its <head>, customized for that specific service. Google uses this structured data to populate Rich Results, Google Shopping, and Merchant Center service listings.
Individual Service Page Product Schemas
Service Schema (schema.org/Service) — All Services
Google Merchant Center — Submission and Verification Steps
Step 1: Create Merchant Center Account
- Go to merchants.google.com and sign in with the Google account linked to Google Business Profile for App Basis Inc.
- Enter business name: App Basis Inc
- Set country: United States
- Set time zone: America/Chicago (CST)
- Under Business Information, enter address: Haslet, TX 76052, USA
- Set website: https://appbasis.com
Step 2: Verify and Claim Website
- In Merchant Center, go to Business Information > Website.
- Select verification method: HTML meta tag.
- Add the provided meta tag to the
<head>of appbasis.com homepage. - Also verify via Google Search Console (linked account) for automatic verification.
- Enable automatic item updates to allow Google to crawl structured data from the site.
Step 3: Link Google Business Profile
- In Merchant Center, go to Settings > Linked Accounts.
- Link the App Basis Inc Google Business Profile.
- This enables Local Inventory Ads and Free Local Listings in Google Search and Maps.
Step 4: Link Google Ads (for Shopping Campaigns)
- In Merchant Center, go to Settings > Linked Accounts > Google Ads.
- Enter the Google Ads customer ID and send a link request.
- Accept the link request in Google Ads under Tools > Linked Accounts.
- This enables Performance Max campaigns and Smart Shopping campaigns using the service feed.
Step 5: Create and Upload Service Feed
- In Merchant Center, go to Products > Feeds > Add Primary Feed.
- Select target country: United States. Language: English.
- Feed name: App Basis Services Feed.
- Input method: Scheduled Fetch (recommended) or Upload.
- For Scheduled Fetch: host the TSV feed file at a public URL (e.g., https://appbasis.com/feeds/services-feed.txt) and configure daily fetch.
- For Upload: export the TSV data above as a .txt file and upload directly.
- After submission, review Diagnostics for any feed errors and resolve them.
Step 6: Configure Automatic Item Updates via Structured Data
- In Merchant Center, go to Products > Feeds > Automatic Item Updates.
- Enable automatic updates for price and availability.
- Google will crawl the Product structured data on each service page and keep the feed current automatically.
- This requires the Product JSON-LD schemas (above) to be present on each service page.
Google Free Listings — Eligibility Configuration
App Basis Inc qualifies for Google's Free Listings program as a professional services business. Free Listings appear in the Google Shopping tab and in certain Google Search rich result placements at no cost. To maximize Free Listings visibility:
- Enable Free Listings: In Merchant Center, go to Growth > Manage Programs > Free Listings and enable the program.
- Enable Free Local Listings: Also enable Free Local Listings to appear in local search results and Google Maps for DFW area searches.
- Ensure Product schema is present on all 40 service pages with correct price (0), priceCurrency (USD), availability (InStock), and seller information.
- Maintain Google Business Profile with all services listed, current hours, correct address (Haslet TX 76052), and active reviews.
- Keep website verified in both Merchant Center and Google Search Console with matching business information.
Google Shopping Ads — Service Campaign Setup
Once the Merchant Center feed is approved and Google Ads is linked, configure the following campaigns to drive paid visibility for App Basis services in the DFW market:
Performance Max Campaign — DFW Service Area
- Campaign type: Performance Max
- Goal: Leads (contact form submissions, phone calls)
- Location targeting: Fort Worth TX, Haslet TX, Keller TX, Roanoke TX, Saginaw TX, Alliance TX, Denton TX, Southlake TX — 30-mile radius around Haslet TX 76052
- Asset groups: One per service category (Mobile Apps, Web Applications, Websites, Automation, Consulting)
- Feed: Link App Basis Services Feed for product listing ads
- Conversion tracking: Contact form submission, phone call from ad, phone call from website
- Budget: Set based on target CPA and service value
- Bidding: Maximize Conversions (with target CPA once conversion history builds)
Custom Label Segmentation for Bidding
Use the custom_label_0 and custom_label_1 fields in the feed to segment services by value tier for bidding strategy:
- High-value services (mobile apps, web apps, SaaS, field service software): custom_label_0 = "High-Value"
- Mid-value services (websites, e-commerce, custom CRM, healthcare): custom_label_0 = "Mid-Value"
- Recurring services (AMC, maintenance, system AMC): custom_label_0 = "Recurring"
- DFW Local (all services, targeting local DFW searches): custom_label_1 = "DFW Services"
Feed Health Monitoring and Maintenance
Maintain Merchant Center feed health on a monthly basis:
- Diagnostics tab: Check monthly for disapproved items, missing required attributes, and policy violations. Resolve all errors within 7 days of notification.
- Feed rules: Use Feed Rules in Merchant Center to transform or supplement feed data without re-uploading (e.g., adding missing attributes, normalizing category values).
- Automatic item updates: Monitor that Google is successfully crawling structured data pages. If crawl errors occur, check that JSON-LD is valid (use Google's Rich Results Test tool).
- Performance reports: Review impressions, clicks, and click-through rates monthly by service category. Services with high impression share but low CTR may need title or description optimization in the feed.
- Supplemental feeds: Use a supplemental feed to add or override data fields (such as sale_price for promotional periods or additional_image_link for richer Shopping ad appearances) without modifying the primary feed.